{"id":31819,"global_id":"www.aachen.digital\/en\/?id=31819","global_id_lineage":["www.aachen.digital\/en\/?id=31819"],"author":"6","status":"publish","date":"2021-09-15 12:13:52","date_utc":"2021-09-15 10:13:52","modified":"2021-10-05 12:32:17","modified_utc":"2021-10-05 10:32:17","url":"https:\/\/www.aachen.digital\/en\/event\/31819\/","rest_url":"https:\/\/www.aachen.digital\/en\/wp-json\/tribe\/events\/v1\/events\/31819","title":"PR &#038; Storytelling Workshop f\u00fcr Startups","description":"<p><strong>Bekannt ohne Budget: Mehr Reichweite durch PR, Content Marketing &amp; Storytelling (6 Stunden plus Pausen, fully remote)<\/strong>\n<strong>(max. 25 Teilnehmer:innen)!<\/strong><\/p>\n<p>Du hast erfolgreich dein eigenes Unternehmen gegr\u00fcndet oder stehst kurz davor? Gl\u00fcckwunsch! Dann teile es jetzt aller Welt mit! Es m\u00fcssen nicht gleich teure TV-Spots, plakatierte H\u00e4userw\u00e4nde oder riesige Ad-Kampagnen sein, um bekannt zu werden &#8211; das geht auch komplett ohne Werbebudget. In nur 6 Stunden lernst du, wie du PR, Storytelling &amp; suchmaschinenoptimiertes Content Marketing f\u00fcr dein Startup <strong>selbst umsetzt und bei Journalist:innen punktest, ohne eine Agentur zu beauftragen.<\/strong><\/p>\n<p><strong>Warum solltest du teilnehmen?<\/strong><\/p>\n<p>Nach diesem Workshop mit vielen praktischen \u00dcbungen wirst du wissen:<\/p>\n<ul>\n<li>Was genau Digital PR, Content Marketing &amp; Storytelling sind und umfassen<\/li>\n<li>Welche (kostenlosen) Werkzeuge der Kommunikation es f\u00fcr dein Startup gibt und wie du sie anwendest (z.B. Pressemitteilung, Press Kit, Newsroom)<\/li>\n<li>Wie du Blogger und Journalisten ansprichst<\/li>\n<li>Welche Rolle Suchmaschinenoptimierung spielt &amp; wie du kostenlose SEO Tools f\u00fcr dein Content Marketing nutzt<\/li>\n<li>Wie du gute Ideen f\u00fcr Inhalte findest<\/li>\n<li>Welche verschiedenen Content Formate es gibt<\/li>\n<li>Woher du wei\u00dft, was deine Zielgruppe wissen will<\/li>\n<li>Wie du eine gute Story strickst, um auch l\u00e4ngerfristig bei den Medien im Gespr\u00e4ch zu bleiben<\/li>\n<\/ul>\n<p><strong>Der Workshop findet remote via Zoom statt und richtet sich an Mitglied-Startups des digitalHUB. Bei Interesse wende dich bitte per E-Mail an: <a href=\"mailto:events@hubaachen.de\" target=\"_blank\" 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