{"id":57475,"global_id":"www.aachen.digital\/en\/?id=57475","global_id_lineage":["www.aachen.digital\/en\/?id=57475"],"author":"3","status":"publish","date":"2025-02-13 14:52:21","date_utc":"2025-02-13 13:52:21","modified":"2025-02-13 14:53:36","modified_utc":"2025-02-13 13:53:36","url":"https:\/\/www.aachen.digital\/en\/event\/digitalmarketing-camps-3-linkedin-als-marketingtool\/","rest_url":"https:\/\/www.aachen.digital\/en\/wp-json\/tribe\/events\/v1\/events\/57475","title":"digitalMARKETING CAMPS  #3: LinkedIn als Marketingtool","description":"<div>digitalMARKETING Camps: St\u00e4rke die digitale Marketing-Strategie deines Unternehmens.<\/div>\n<div style=\"margin-top: 20px;\">\n<div style=\"margin: 20px 10px; font-size: 15px; line-height: 22px; font-weight: 400; text-align: left;\">\n<p><em>Tauche ein in d<\/em><em>ie spannende Welt des digitalen Marketings mit unserer exklusiven Reihe! Unsere digitalMARKETING Camps bieten dir nicht nur fundierte Kenntnisse, sondern auch praktische F\u00e4higkeiten, um in der dynamischen digitalen Landschaft erfolgreich zu sein.<\/em><\/p>\n<p><strong>CAMP #3: LinkedIn als Marketingtool<\/strong><\/p>\n<p>Wer die Business-Welt erobern m\u00f6chte, kommt an LinkedIn nicht vorbei. Genau hier setzt die dritte Edition unseres Camps an. Wir zeigen die vielf\u00e4ltigen M\u00f6glichkeiten, Chancen und Einsatzgebiete f\u00fcr Marketing und Kommunikation auf LinkedIn auf. Von praktischen Tipps zur Optimierung des pers\u00f6nlichen Profils \u00fcber Corporate Influencer Programme bis hin zur geeigneten Content-Strategie f\u00fcr Unternehmensseiten: dieses digitalMARKETING-Camp widmet sich der Kunst, die vollen LinkedIn-Potenziale zu nutzen. So gehen wir auf effektive Storytelling-Techniken, Ambassador-Programme und Leadgenerierung und einiges mehr ein.<\/p>\n<\/div>\n<div style=\"margin: 20px 10px; font-size: 15px; line-height: 22px; font-weight: 400; text-align: left;\">\n<p><strong>\u00dcber die Reihe <\/strong><strong>digitalMARKETING<\/strong><strong> CAMPS:<\/strong><\/p>\n<p>Starte mit einem soliden Fundament und entdecke die essentiellen Bausteine des Online-Marketings, von zentralen Begriffen bis hin zur Customer Journey, verstehe die Bedeutung einer starken Arbeitgebermarke und nutze Plattformen wie Instagram, LinkedIn und TikTok, um Talente anzuziehen und zu gewinnen.<\/p>\n<p>Jedes unserer Camps bietet eine Mischung aus Theorie und Praxis, angeleitet von unserer Referentin Dr. Rebecca Belvederesi-Kochs von der Marketingagentur REBELKO, die ihr Wissen und ihre Erfahrungen teilt. Egal, ob du dein digitales Marketing-Wissen vertiefen m\u00f6chtest oder neue F\u00e4higkeiten erwerben willst \u2013 unsere Camps sind der ideale Ort, um deine Ziele zu erreichen. Werde Teil unserer Learning-Community und starte deine Reise zu einer erfolgreichen digitalen Marketingstrategie!<\/p>\n<p><strong>Referentin: <\/strong>Dr. Rebecca Bevederesi-Kochs, REBELKO GmbH<\/p>\n<p><strong>Zielgruppe:<\/strong> Management, Innovationstreiber:innen, Mitarbeiter:innen aus PR &amp; Marketing und alles, die sich f\u00fcr digitales Marketing f\u00fcr ihr Unternehmen interessieren<\/p>\n<p><strong>Ort:<\/strong> online<\/p>\n<p><strong>Konditionen:<\/strong> Alle Camps sind f\u00fcr unsere Mitglieder (User- und Enabler-IT-Mittelstand &amp; Startup Business) kostenfrei. Alle anderen zahlen 200 EUR zzgl. MwSt. pro Person und Camp. Wenn du die komplette Reihe buchen m\u00f6chten, melde dich bitte vorher bei uns f\u00fcr einen 20 prozentigen Rabatt.<\/p>\n<p><strong>Anzahl der <\/strong><strong>Teilnehmer:innen<\/strong><strong>:<\/strong> max. 20<\/p>\n<p>Ready to Start? Dann melde dich jetzt \u00fcber Eventbrite f\u00fcr die gew\u00fcnschte Veranstaltung an. Die zugeh\u00f6rigen Links findest du in der \u00dcbersicht aller Workshops.<\/p>\n<p>Bei Fragen zur kostenlosen Anmeldung f\u00fcr Mitglieder melde dich per E-Mail bei <a title=\"mailto:events@hubaachen.de\" href=\"mailto:events@hubaachen.de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">events@hubaachen.de<\/a><\/p>\n<p><a class=\"button\" href=\"https:\/\/www.eventbrite.de\/e\/digitalmarketing-camps-3-linkedin-als-marketingtool-tickets-1232868666369?aff=web\" target=\"_blank\" rel=\"noopener nofollow\">ANMELDUNG<\/a><\/p>\n<p><a title=\"https:\/\/aachen.digital\/alle-leistungen\/marketingcamps-2024\/\" href=\"https:\/\/aachen.digital\/alle-leistungen\/marketingcamps-2024\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-msys-clicktrack=\"0\">Weitere Informationen unter: digitalMARKETING Camps<\/a><\/p>\n<\/div>\n<div style=\"margin: 20px 0; line-height: 22px;\"><\/div>\n<\/div>","excerpt":"","slug":"digitalmarketing-camps-3-linkedin-als-marketingtool","image":{"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c.jpg","id":57472,"extension":"jpg","width":1632,"height":644,"filesize":88834,"sizes":{"medium":{"width":300,"height":118,"mime-type":"image\/jpeg","filesize":2314,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-300x118.jpg"},"large":{"width":1024,"height":404,"mime-type":"image\/jpeg","filesize":21603,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-1024x404.jpg"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/jpeg","filesize":1710,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-150x150.jpg"},"medium_large":{"width":768,"height":303,"mime-type":"image\/jpeg","filesize":12455,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-768x303.jpg"},"1536x1536":{"width":1536,"height":606,"mime-type":"image\/jpeg","filesize":45540,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-1536x606.jpg"},"3to2l":{"width":1024,"height":644,"mime-type":"image\/jpeg","filesize":46619,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-1024x644.jpg"},"3to2m":{"width":768,"height":512,"mime-type":"image\/jpeg","filesize":22185,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-768x512.jpg"},"3to2s":{"width":320,"height":213,"mime-type":"image\/jpeg","filesize":4472,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-320x213.jpg"},"16to9l":{"width":1024,"height":576,"mime-type":"image\/jpeg","filesize":32088,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-1024x576.jpg"},"16to9m":{"width":768,"height":432,"mime-type":"image\/jpeg","filesize":18885,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-768x432.jpg"},"16to9s":{"width":320,"height":180,"mime-type":"image\/jpeg","filesize":3834,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-320x180.jpg"},"uncropped-l":{"width":1024,"height":404,"mime-type":"image\/jpeg","filesize":21603,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-1024x404.jpg"},"uncropped-m":{"width":768,"height":303,"mime-type":"image\/jpeg","filesize":12455,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-768x303.jpg"},"uncropped-s":{"width":320,"height":126,"mime-type":"image\/jpeg","filesize":2595,"url":"https:\/\/www.aachen.digital\/wp-content\/uploads\/2025\/02\/2d51c6e12eb8795d83ef9c9f57aaeb2c-320x126.jpg"}}},"all_day":false,"start_date":"2025-05-22 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