{"id":62504,"global_id":"www.aachen.digital\/en\/?id=62504","global_id_lineage":["www.aachen.digital\/en\/?id=62504"],"author":"3","status":"publish","date":"2025-10-17 08:23:14","date_utc":"2025-10-17 06:23:14","modified":"2025-10-17 08:28:02","modified_utc":"2025-10-17 06:28:02","url":"https:\/\/www.aachen.digital\/en\/event\/erfolgsfaktoren-digitaler-geschaeftsmodelle\/","rest_url":"https:\/\/www.aachen.digital\/en\/wp-json\/tribe\/events\/v1\/events\/62504","title":"Erfolgsfaktoren digitaler Gesch\u00e4ftsmodelle","description":"

Sind digitaler Gesch\u00e4ftsmodelle im Masch.- und Anlagenbau erfolgreich?\nThorsten Theeuwen gibt in der Reihe ‘FIR Service Insights’ Antworten.<\/p>\n

Wie k\u00f6nnen Maschinen- und Anlagenbauer digitale Gesch\u00e4ftsmodelle erfolgreich gestalten? Das Forschungsprojekt zeigt zentrale Handlungsfelder auf:<\/p>\n

\u00b7Smarte Maschinen: Vernetzte Maschinen bilden die Basis. Sie erfassen und verarbeiten Daten, schaffen Transparenz und erm\u00f6glichen neue digitale Services.\u00b7Service-Excellence: Durch datenbasierte Wartung, Remote-Support und optimierte Serviceprozesse entstehen messbare Mehrwerte f\u00fcr Kunden und Anbieter.\u00b7Digitale Produkte: Softwarel\u00f6sungen und Plattformangebote erweitern den Funktionsumfang physischer Maschinen und erschlie\u00dfen neue Umsatzpotenziale.\u00b7Subskriptionsgesch\u00e4ft: Pay-per-Use-Modelle oder \u201eEquipment-as-a-Service\u201c st\u00e4rken langfristige Kundenbeziehungen und er\u00f6ffnen wiederkehrende Einnahmen.Dar\u00fcber hinaus sind Change-Management und Ambidextrie entscheidend: Unternehmen m\u00fcssen bestehende Produktkompetenzen bewahren und gleichzeitig neue digitale Gesch\u00e4ftsmodelle entwickeln. Ebenso wichtig ist die Datensicherheit, um Vertrauen bei Kunden aufzubauen und die Basis f\u00fcr digitale Wertsch\u00f6pfung zu sichern.<\/p>\n

Anmeldung bitte bis zum 17.11.2025.<\/p>\n

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