{"id":60265,"date":"2025-06-13T11:51:45","date_gmt":"2025-06-13T09:51:45","guid":{"rendered":"https:\/\/www.aachen.digital\/?post_type=tribe_events&#038;p=60265"},"modified":"2025-06-13T11:51:45","modified_gmt":"2025-06-13T09:51:45","slug":"content-that-works-how-to-build-a-strategy-that-drives-real-results","status":"publish","type":"tribe_events","link":"https:\/\/www.aachen.digital\/en\/event\/content-that-works-how-to-build-a-strategy-that-drives-real-results\/","title":{"rendered":"Content That Works: How to Build a Strategy That Drives Real Results"},"content":{"rendered":"<p>With Dr. Rebecca Belvederesi-Kochs<\/p>\n<p><strong>Duration:<\/strong> 60 minutes (including live Q&amp;A)<\/p>\n<p><strong>Language:<\/strong> German<\/p>\n<p><strong>Audience:<\/strong> Start-ups and SMEs (B2C, B2B, and nonprofit)<\/p>\n<p><strong>Place:<\/strong> Space 68 digitalHUB Aachen<\/p>\n<p><strong>About the Session<\/strong><\/p>\n<p>Content is more than marketing noise \u2013 it is the foundation of visibility, trust, and long-term brand success. In an age of information overload, strategic content can set you apart. In this practical and inspiring session, Dr. Rebecca Belvederesi-Kochs draws on 20 years of experience in digital marketing and brand management to show how you can create content that truly works. Whether you\u2019re launching, growing, or repositioning your brand, you\u2019ll gain actionable insights into building a content strategy that aligns with your goals and resonates with your audience. From messaging and format selection to smart distribution \u2013 this talk is designed to empower founders, marketers, and decision-makers alike.<\/p>\n<p><strong>What You Will Learn<\/strong><\/p>\n<ul>\n<li>Why content is one of the most valuable assets in modern marketing<\/li>\n<li>How to build a clear, focused, and effective content strategy<\/li>\n<li>Five essential steps for designing content that drives engagement and conversion<\/li>\n<li>Practical examples from B2C, B2B, and nonprofit brands<\/li>\n<li>Realistic, easy-to-apply tips for immediate improvement<\/li>\n<li>Interactive Q&amp;A to address your specific content challenges<\/li>\n<\/ul>\n<p><strong>About Dr. Rebecca Belvederesi-Kochs<\/strong><\/p>\n<p>Dr. Rebecca Belvederesi-Kochs is an expert in digital marketing and brand management. As Managing Partner of REBELKO, she supports start-ups, established companies, and institutions in developing content strategies and brand communications that drive results. Her work spans B2C, B2B, and nonprofit sectors \u2013 from local players to international organizations. Known for her strategic clarity and pragmatic mindset, Rebecca regularly speaks at conferences and leads workshops across Germany.<\/p>\n<p><a class=\"button\" href=\"https:\/\/ticketree.de\/event\/content-that-works\/\" target=\"_blank\" rel=\"noopener nofollow\">REGISTRATION<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Dr. Rebecca Belvederesi-Kochs Duration: 60 minutes (including live Q&amp;A) Language: German Audience: Start-ups and SMEs (B2C, B2B, and nonprofit) Place: Space 68 digitalHUB Aachen About the Session Content is [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":60270,"template":"","meta":{"_acf_changed":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[94,187,63,87,188,288,293,291],"class_list":["post-60265","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-digitalhubac","tribe_events_cat-mittelstand","tribe_events_cat-startups","tribe_events_cat-aachen-area","tribe_events_cat-nrw","tribe_events_cat-startupweekac","tribe_events_cat-plattform","tribe_events_cat-escnrw","cat_digitalhubac","cat_mittelstand","cat_startups","cat_aachen-area","cat_nrw","cat_startupweekac","cat_plattform","cat_escnrw"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events\/60265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":3,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events\/60265\/revisions"}],"predecessor-version":[{"id":60268,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events\/60265\/revisions\/60268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/media\/60270"}],"wp:attachment":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/media?parent=60265"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tags?post=60265"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=60265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}