{"id":61711,"date":"2025-09-09T11:54:27","date_gmt":"2025-09-09T09:54:27","guid":{"rendered":"https:\/\/www.aachen.digital\/?post_type=tribe_events&#038;p=61711"},"modified":"2025-10-17T08:31:40","modified_gmt":"2025-10-17T06:31:40","slug":"geschaeftsmodelle-im-wandel","status":"publish","type":"tribe_events","link":"https:\/\/www.aachen.digital\/en\/event\/geschaeftsmodelle-im-wandel\/","title":{"rendered":"Gesch\u00e4ftsmodelle im Wandel"},"content":{"rendered":"<p>David Evers erl\u00e4utert in der Reihe &#8216;FiR Service Insights&#8217; das Thema \u201eDie Transformation vom Produktanbieter zum Solution Seller meistern\u201d<\/p>\n<p>Unternehmen stehen heute unter Druck \u2013 gestiegene Markttransparenz und g\u00fcnstigere Wettbewerber erschweren den klassischen Produktverkauf. Sich allein \u00fcber das Produkt zu differenzieren und einen klaren USP aufzubauen, reicht nicht mehr aus. Wie k\u00f6nnen Unternehmen diesem Dilemma entkommen?<\/p>\n<p>Der Schl\u00fcssel liegt in einem l\u00f6sungsorientierten Gesch\u00e4ftsmodell: Solution Selling stellt den Kundennutzen ins Zentrum und schafft Mehrwerte durch integrierte Angebote aus Produkt, Service und digitalen Leistungen \u2013 und generiert so Lock-in-Effekte. In diesem Vortrag erfahren Sie, wie Ihr Unternehmen den Wandel vom Produktanbieter zum Solution Seller erfolgreich meistern kann.<\/p>\n<p>Anmeldung bitte bis zum 20.10.2025.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.eventbrite.de\/e\/geschaftsmodelle-im-wandel-tickets-1651919027279\" target=\"_blank\" rel=\"noopener nofollow\">ANMELDUNG<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Evers erl\u00e4utert in der Reihe &#8216;FiR Service Insights&#8217; das Thema \u201eDie Transformation vom Produktanbieter zum Solution Seller meistern\u201d Unternehmen stehen heute unter Druck \u2013 gestiegene Markttransparenz und g\u00fcnstigere Wettbewerber [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":61712,"template":"","meta":{"_acf_changed":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[187,63,303],"class_list":["post-61711","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-mittelstand","tribe_events_cat-startups","tribe_events_cat-ki","cat_mittelstand","cat_startups","cat_ki"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events\/61711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":3,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events\/61711\/revisions"}],"predecessor-version":[{"id":62667,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events\/61711\/revisions\/62667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/media\/61712"}],"wp:attachment":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/media?parent=61711"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tags?post=61711"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=61711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}