{"id":67319,"date":"2026-06-24T15:16:56","date_gmt":"2026-06-24T13:16:56","guid":{"rendered":"https:\/\/www.aachen.digital\/?post_type=tribe_events&#038;p=67319"},"modified":"2026-06-24T16:38:01","modified_gmt":"2026-06-24T14:38:01","slug":"basiscamp-marketing-route-data-to-action","status":"publish","type":"tribe_events","link":"https:\/\/www.aachen.digital\/en\/event\/basiscamp-marketing-route-data-to-action\/","title":{"rendered":"BasisCamp Marketing-Route: Data to Action"},"content":{"rendered":"<div>Data to Action: Customer Insights &amp; Marketing Automation<\/div>\n<div style=\"margin-top: 20px;\">\n<div style=\"margin: 20px 10px; font-size: 15px; line-height: 22px; font-weight: 400; text-align: left;\">\n<p><strong>BasisCamp Marketing-Route: Data to Action: <\/strong><strong>Customer Insights &amp; Marketing Automation<\/strong><\/p>\n<p><strong>Ziel:<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Die Teilnehmenden verstehen, wie aus Customer Insights konkrete Marketingma\u00dfnahmen entstehen und wie einfache Automationen im Marketing dazu beitragen, Kunden gezielt anzusprechen und Prozesse zu vereinfachen.<\/p>\n<p><strong>Inhalte:<\/strong><strong>\u00a0<\/strong><\/p>\n<ul>\n<li>Customer Insights als Grundlage f\u00fcr wirksame Marketingaktionen<\/li>\n<li>Einfache Automationen im Marketing: E-Mail-Strecken, Lead-Scoring und Trigger<\/li>\n<li>Typische Anl\u00e4sse f\u00fcr Automationen wie Downloads, Anmeldungen oder Events<\/li>\n<li>Multichannel-Ans\u00e4tze f\u00fcr eine st\u00e4rkere Kundenansprache<\/li>\n<li>Best Practices f\u00fcr den sinnvollen Einsatz von Tools und Prozessen<\/li>\n<\/ul>\n<p><strong>\u00dcbertragung in den Alltag:<\/strong><strong>\u00a0<\/strong>\nDie Teilnehmenden skizzieren eine erste automatisierte Journey mit Start-Trigger, 2\u20133 E-Mails und einem passenden KPI.<\/p>\n<p><strong>\u00dcber die BasisCamps digitalTRANSFORMATION:<\/strong><\/p>\n<p><strong>Inhaltlich sind unsere Camps in zwei Routen unterteilt:<\/strong> die <strong>KI-Route <\/strong>sowie die <strong>Marketing-Route<\/strong>. In der KI-Route werden aktuelle Entwicklungen im KI-Bereich vorgestellt und erste Impulse gegeben, wie KI sinnvoll im Unternehmen eingesetzt und implementiert werden kann. In der Marketing-Route werden zentrale Themen moderner Marketingarbeit beleuchtet.<\/p>\n<p>Weitere Informationen unter: <a title=\"https:\/\/platform.aachen.digital\/p\/basis-camps\" href=\"https:\/\/platform.aachen.digital\/p\/basis-camps\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-msys-clicktrack=\"0\">BasisCamps digitalTRANSFORMATION<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Weitere Informationen:<\/strong><\/p>\n<p><strong>Zielgruppe:<\/strong> Einsteiger:innen in das Thema \u201eDigitale Transformation\u201c und Mittelstand<\/p>\n<p><strong>Inhalte:<\/strong> Theoretischer Impuls; Methode kennenlernen; gemeinsamer Austausch<\/p>\n<p><strong>Referent:in: <\/strong>Mia Schillings, B2C-Kampagnen-Managerin \/ Aachener Zeitung<\/p>\n<p><strong>Ort:<\/strong> Online<\/p>\n<p><strong>Konditionen: <\/strong>Alle Camps sind f\u00fcr unsere Mitglieder (User- und Enabler-IT-Mittelstand &amp; Startup Business) kostenfrei. Alle anderen zahlen 200 EUR zzgl. MwSt. pro Person und Camp. Wenn Sie eine komplette Route buchen m\u00f6chten, melden Sie sich bitte vorher bei uns f\u00fcr einen Rabatt.<\/p>\n<p><strong>Komplettpreis beide Routen im Bundle: <\/strong>Auf Anfrage<\/p>\n<\/div>\n<\/div>\n<p><a class=\"button\" href=\"https:\/\/www.eventbrite.de\/e\/basiscamp-marketing-route-data-to-action-tickets-1992434231421\" target=\"_blank\" rel=\"noopener nofollow\">ZUR ANMELDUNG<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data to Action: Customer Insights &amp; Marketing Automation BasisCamp Marketing-Route: Data to Action: Customer Insights &amp; Marketing Automation Ziel:\u00a0 Die Teilnehmenden verstehen, wie aus Customer Insights konkrete Marketingma\u00dfnahmen entstehen und [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":67320,"template":"","meta":{"_acf_changed":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[94,196,187,63,87,293],"class_list":["post-67319","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-digitalhubac","tribe_events_cat-hubacademy","tribe_events_cat-mittelstand","tribe_events_cat-startups","tribe_events_cat-aachen-area","tribe_events_cat-plattform","cat_digitalhubac","cat_hubacademy","cat_mittelstand","cat_startups","cat_aachen-area","cat_plattform"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events\/67319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":3,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events\/67319\/revisions"}],"predecessor-version":[{"id":67364,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events\/67319\/revisions\/67364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/media\/67320"}],"wp:attachment":[{"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/media?parent=67319"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tags?post=67319"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/www.aachen.digital\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=67319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}