With Dr. Rebecca Belvederesi-Kochs

Duration: 60 minutes (including live Q&A)

Language: German

Audience: Start-ups and SMEs (B2C, B2B, and nonprofit)

Place: Space 68 digitalHUB Aachen

About the Session

Content is more than marketing noise – it is the foundation of visibility, trust, and long-term brand success. In an age of information overload, strategic content can set you apart. In this practical and inspiring session, Dr. Rebecca Belvederesi-Kochs draws on 20 years of experience in digital marketing and brand management to show how you can create content that truly works. Whether you’re launching, growing, or repositioning your brand, you’ll gain actionable insights into building a content strategy that aligns with your goals and resonates with your audience. From messaging and format selection to smart distribution – this talk is designed to empower founders, marketers, and decision-makers alike.

What You Will Learn

• Why content is one of the most valuable assets in modern marketing
• How to build a clear, focused, and effective content strategy
• Five essential steps for designing content that drives engagement and conversion
• Practical examples from B2C, B2B, and nonprofit brands
• Realistic, easy-to-apply tips for immediate improvement
• Interactive Q&A to address your specific content challenges

About Dr. Rebecca Belvederesi-Kochs

Dr. Rebecca Belvederesi-Kochs is an expert in digital marketing and brand management. As Managing Partner of REBELKO, she supports start-ups, established companies, and institutions in developing content strategies and brand communications that drive results. Her work spans B2C, B2B, and nonprofit sectors – from local players to international organizations. Known for her strategic clarity and pragmatic mindset, Rebecca regularly speaks at conferences and leads workshops across Germany.

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